Tuesday, 17 June 2014

Market Position P1(d)

Market Position

Market position of a company is a current place that it takes in the market in terms of market share, revenues and profits.

In 2011 the company ended Warner Bros' three-year winning streak, taking a record $5.17 billion (£3.32 billion) worldwide.
Below is a table where it is shown how the Box Office market share has been changing since 1995 until nowadays.


Also, here is the table that compares the quantity of tickets sold and the market share of the company.


Paramount Pictures is currently ranked as one of the "Big Six" film studios of Hollywood. Which is very prestigious achievement. According to Wikipedia such studio is a production and distribution company that releases a substantial number of films annually and consistently commands a significant share of box office revenue in a given market.

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