Tuesday, 17 June 2014

Distribution Channels P4(a)

According to the website businessdictionary.com the definition of a distribution channel is the path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor.

In Paramount Pictures company Paramount Home Media Distribution department is in control of the distribution of media products produced by Paramount. PHMD had agreements with a lot of studios including DreamWorks Animations for DVD/Blu-ray distribution of various programs, several films and TV series based on franchises owned by Hasbro.


As an example I will discuss Shrek 2 that a was really successful movie and since it appears one of the parts of the Shrek trilogy. The movie was released and shown in the theatres on the 15th of May in 2004 in Cannes and on the May 19th in United States and the rest of the world. It is known as 17th highest tickets selling animated film of all time. In the first weekend Shrek 2 was playing in 4,163 theatres in the United States and 3,700 theatres showed the movie at the first day after release.
Shrek 2 was released on DVD and VHS on November 5, 2004 and also on Game Boy Advance Video on November 17, 2005. A 3D version was released with some Samsung 3D TVs in 2010. There were other releases such as DVD/Blu-Ray combo pack in 2011 and a Blu-Ray version released in 2011.

In general Paramount Pictures products are distributed through all the world using different ways:

Cinema

As the company is generally producing animated media products the first place where these are shown are cinemas. This is done in order to increase revenues of the company by protecting the media product from illegal copying. 


Blu-Ray/ DVD disks

After a certain period of time since the movie was released in the cinema it is released on DVD and Blu-Ray disks. 

DVD shops

Although this market is currently having a recession media products of the company are distributed through DVD shops that are still popular places in some countries. 


Internet (Social Media)

This way of distributing media products is extremely popular now. As a modern company, Paramount pictures advertises its products through social networks such as Twitter, Facebook and Instagram. 


Internet distribution also includes online stores such as Amazon.com where consumers can by a DVD containing all the parts of Shrek series. 


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